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The One Thing

Tom DuPree III

One high-leverage idea to scale your audience (and your business). Delivered every Tuesday.

Featured Post

Ads on Instagram vs. ads on Spotify

Spotify has been hard at work rolling out new marketing and advertising options on its platform. Within the past couple of years, the company has introduced things like Discovery Mode and Showcase in addition to updating existing options like Marquee. All this, of course, in addition to Spotify’s own ad platform. And while these products can certainly be effective (some more so than others), I personally believe Spotify is a long way from becoming an actual threat to advertising on social...

7 days ago • 3 min read

I don’t know about you, but I struggled to find the time for new music in 2023. And my guess is I’m not the only one. For context, I started the agency arm of DuPree X in 2022, and it has been an absolute rocket ride ever since—a blessing for which I am eternally grateful. But the last two years of intense focus on helping others market their music has meant a season of deprioritizing making music of my own. Now, as someone who routinely creates content about the importance of releasing new...

14 days ago • 4 min read

Being an independent artist is a lot of work. There are hundreds, maybe thousands, of things that vie for our time and attention. If you’re anything like me, it can feel impossible to keep track of it all. But, while the to-do list may feel unending, fundamentally, I believe there are 7 skills that, if mastered, will make the path to success much simpler for all of us. Here’s how I think about it. Music production The core function of a recording artist is to create music. Because of this, I...

21 days ago • 4 min read

We all know the feeling. You open your phone to create a reel or post an update and, in a blink, it seems, an hour has passed mindlessly scrolling. And what’s worse is you haven’t even done what you set out to do: create. Sound familiar? It certainly does to me. Undoubtedly, social media can be the path to creative, time, and even financial freedom. Owning the distribution for your art and your ideas and leveraging that distribution to earn a living for yourself and your family is a noble...

28 days ago • 5 min read

Everyone wants to win on Spotify. The problem is most artists spend the bulk of their time doing everything but the small number of things they need to do to actually move the needle. Emailing blogs, pitching to playlists, and spending all day on YouTube consuming content about how to succeed in music won’t get the job done. Fortunately, the list of things that will get the job done is quite short. So whether you’re a brand new artist on Spotify in 2024 or just need a bit of a refresher, this...

about 1 month ago • 3 min read

Before we get into this week’s email, let’s address the elephant in the room. Yes, The Monday Marketer is now The One Thing. Why the change? Well, the old name was limiting in two ways: the day I could send the newsletter to you and what I felt I was able to cover under that title. I believe there is a lot more to building an audience and a business online than just “marketing”. Sure, marketing is a massive part of it, but I wanted to have the freedom to spread the net a little wider and...

about 1 month ago • 3 min read

If you’ve ever struggled to put yourself out there by creating content online, firstly, let me say, I get it. Coming up with an effective, long-term content strategy can seem daunting at first, and taking risks in public is scary. But if you can get it right, creating content online can absolutely change your life. Simply posting on a regular basis can be the first step in creating the life of freedom and fulfillment you’ve always dreamed of. So if you yearn for something more but aren’t sure...

about 2 months ago • 3 min read

Last week, I revealed my brand-new home studio build on YouTube. As a quick aside, I sure would appreciate it if you would take a minute to watch if you haven’t—I believe it’s one of the best videos I’ve made yet. This studio remodel is a project I’ve been working on for the last several months whenever I’ve had the time, and, honestly, it was sort of a tough pill to swallow at first. I’d been toying with the idea of moving things around for a while, but my resistance to change prevented me...

about 2 months ago • 3 min read

Last week, I shared the methods I use to create my goals every year. This week, I want to talk about habits. To put it in football terms, if goals are the endzone, habits are the yards. For every goal I’ve created in my life, those that have gotten accomplished the fastest (and with the best results) have been those I’ve broken down into daily or weekly habits. For me, there are three primary habits I am hoping to adopt and improve upon in 2024. My hope is that by putting these out into the...

2 months ago • 3 min read

I’m not big on New Year’s resolutions. Statistically speaking, they never really stick, and they always seem to be tough to quantity and fairly limited in scope. I do, however, set goals at the beginning of every calendar year. I first started writing down my goals in 2007, the year I graduated from college, though, hindsight being 20/20, I wish I had started doing it sooner. Getting married, playing drums in arenas, and starting my own business were all things I wrote down as goals in my...

2 months ago • 3 min read
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