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The Anatomy of Your Artist Website
I am a firm believer that every artist—independent or otherwise—needs a website.
Your artist website is the hub of your entire presence online. It’s where your fans and followers come from all corners of the internet to discover you everywhere else.
But what does a good artist website really look like?
Well, in my experience, it’s really not that complex.
Basic layout
Very few artists need anything more than a single landing page for a website.
Take mine, for example:
My website is one page and contains (almost) every piece of relevant information you need from me, not least of which is a good primary picture right in the middle.
Now, ideally, this picture will be the exact same one you use on Instagram, YouTube, Twitter, or anywhere else you’re creating content online.
I find that this simple form of brand cohesion goes a long way in helping your fans to know they're in the right place.
Your links
My website has two link sections: hyperlinks to other destinations in the top right and social links in the bottom left.
Statistically speaking, the top right corner of your website is the “Call to Action” section—it’s where the eye has been naturally trained to go due to the evolution of the internet.
So I’ve chosen to put the primary destinations I want you to check out in this spot (these are also the locations that appear as buttons in the mobile version of my site):
In the bottom left, I have my social links. These are the places where I am most active and want you to see my content.
You’ll also notice I have a small email icon in this list.
I cannot tell you how many opportunities have come my way through this simple icon on my website—sponsorship opportunities, relationships, collaborations, clients, etc.
Having a contact option on your website is critical.
Email signup
In the land of the internet, email is king.
Keeping a simple email signup form in the bottom right of my website gives the easy option for a visitor to go a little bit deeper into my world if they want to.
Providing a clear value proposition alongside your email signup form is a huge bonus too (something I need to add here 😵💫)
These are the basics I’ve included on my artist website for now. There are also opportunities to add things like a bio or links to upcoming shows.
Don’t be afraid to think outside the box when comes to what to include on your artist website, and if you’re not sure where to get started, I recommend Carrd (I even have a template of my site to help).
Whatever you do though, just don’t over-complicate it.
Simpler is better.
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The One Thing
One high-leverage idea to scale your audience (and your business). Delivered every Tuesday.
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